5 Truths About Influencer Marketing
Influencer Marketing is not a new thing. In fact, marketers have been using word of mouth tactics forever as a means to get in front of the right buyers and customers. Influencer marketing is essentially word of mouth marketing and it works in two ways. One, it taps into the idea of keeping up with the Jones’s. We are programmed to want what our friends have. FOMO is real. Secondly, we trust our friends which means that when they recommend something we already give it higher points because it has been tried and tested.